Solopreneur: Capturing the Person Behind the Practice
Most of my clients aren’t big brands with marketing teams. They’re solopreneurs and small business owners building passion-driven projects. One of them is Justyna Gutowska, a Pranic Healing and Yoga Practitioner from healingwithjustyna.
Justyna describes herself as “dedicated to supporting well-being through energy balancing and mindfulness”, and as an “enthusiast of personal growth, nature, and meaningful connections.” She also runs fortnightly online guided meditation and healing sessions. Having worked with her, I can personally vouch for her positive energy and radical kindness.
For her shoot, we knew from the start that we didn’t want flashy promotional content or overly posed headshots. Justyna requested images that truly reflected the essence of her work – calm, grounded, and human.
We kept the approach simple and honest: natural light, minimal staging, and plenty of space for her to move through her practice with ease.
The kind of shoot I specialise in aims at creating intentional, honest visuals that reflect the person behind the business. Whether you’re a coach, healer, artist, or independent professional, your work is personal, and your visuals should reflect that.
If you’re building something on your own terms and want photos that reflect that, let's talk!
You can see more examples here: https://www.capturedbykasia.com/portfolio/solopreneur-pranic-healing-yoga