Top 5 Must-Have Shots for Small Business Events

Planning a business event and want to make sure it really shines on social media (and beyond)? The right photos can do wonders for your brand — they capture the vibe, the people, and the energy of the day. Here are my top 5 must-have shots that every small business event should include:

1. Candid Conversations

Those genuine, unscripted moments when people are chatting, laughing, and making connections? Pure gold. Candid shots like these show the heart of your event — the real interactions that make it memorable.

2. Speakers in Action

If you’ve got a keynote speaker or a presentation happening, make sure it’s captured! These photos add a touch of professionalism and show the value your event brings to the table.

3.  Group Photos

Whether it’s your amazing team or a crowd of happy guests, a well-composed group shot is a must. It’s great for your website, socials, or even future promos — plus, everyone loves spotting themselves in a group photo!

4. Product or Service Close-Ups

Launching something new or showcasing your work? Let’s zoom in on the details. Crisp, close-up shots of your product or service can help tell your brand story and get people talking.

5. Behind-the-Scenes Moment

These are the unsung heroes of event photography. A peek into the prep, the hustle, and the people working behind the scenes adds authenticity and warmth to your brand — and makes your audience feel part of the journey.

Your event is more than just a date on the calendar — it’s a story worth telling.

Let’s capture it beautifully. Book a free consultation and let’s chat about how to make your next business event shine.